Gartner Information Technology Research

Sales Execution and Demand Generation Primer for 2021

Published: 04 February 2021

ID: G00740300

Analyst(s): Robert Blaisdell , Tessa Flaherty

Summary

Shifts in buying behavior and customer expectations are forcing sales to redesign execution and demand generation approaches. Chief sales officers must increase effectiveness by aligning organizational efforts around the buying journey stages of a reimagined customer life cycle.

Table Of Contents

Scope

Analysis

Topics

Suggested First Steps

Essential Reading

Tools and Toolkits

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