Gartner Research

Industry Product Planning and Strategy Primer for 2021

Published: 04 February 2021

ID: G00738173

Analyst(s): Moutusi Sau , Seth Feder , Rajesh Narayan , Alexander Hoeppe , Irma Fabular , Sandeep Unni , Gregor Petri


Industry product planning and strategy is vital to technology and service providers, covering demand growth, buyers and influencers, and emerging technology evolution. Create new business lines and achieve revenue growth and margin expansion by evaluating and investing in specific verticals.

Table Of Contents




Suggested First Steps

Essential Reading

Tools and Toolkits

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