Gartner Research

Executive Summary Video: CRM Strategy and Customer Experience in 2021

Published: 04 February 2021

ID: G00739591

Analyst(s): Michael Chiu

Summary

Global uncertainty has shown why organizations must renew their focus on putting customers at the center of decision making. Gartner’s 2021 research will help application leaders plan and execute their CX and CRM initiatives to achieve improved customer satisfaction, loyalty and advocacy.

Table Of Contents

Overview

Recommended by the Authors

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