Gartner Information Technology Research

Summary Translation: Digital Business Ambition: Transform or Optimize?

Published: 04 February 2021

ID: G00745166

Analyst(s): Hung LeHong

Summary

Becoming a more digital enterprise starts with a clear scope of ambition. Is the enterprise leveraging digital technologies just to improve its current business model, or to create net new products, services and models? Executive leaders can use this research as guidance to set their digital ambition.

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