Gartner Information Technology Research

Grow Digital Commerce With Subscriptions and Recurring Revenue

Published: 08 February 2021

ID: G00741535

Analyst(s): Sandy Shen


Digital commerce organizations need to increase business growth and resilience by moving from one-time sales to recurring revenue. Application leaders should understand how subscriptions can address those challenges and the mechanisms to drive sustainable revenue growth.

Table Of Contents


Strategic Planning Assumptions



Gartner Recommended Reading

Note 1. Social Media Analytics on Subscription Programs

Note 2. Sharing Economy

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