Gartner Information Technology Research

What 2020 Holiday Shopping Behaviors Mean for Retail in 2021

Published: 09 February 2021

ID: G00741594

Analyst(s): Sarah Marzano

Summary

The 2020 holiday season put increased pressure on digital channels to drive sales and saw a shakeup of traditional shopping behavior. Digital marketing leaders can use this research to learn how these behavior shifts and best-in-class brand responses will shape the retail landscape in 2021.

Table Of Contents

Introduction

Key Recommendations

Analysis

Gartner Recommended Reading

Methodology

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