Gartner Research

Expert Insight Video: Overcome Disappointment in Marketing Analytics

Published: 09 February 2021

ID: G00744189

Analyst(s): Lizzy Foo Kune

Summary

Despite prioritizing investments in marketing data and analytics, Gartner’s survey finds that chief marketing officers are disappointed in the results that they receive from these investments. Watch this video to learn how this optimism prevails despite challenges and failed expectations.

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