Gartner Information Technology Research

Modern Sales Technology Emerges to Support the New World of Buying and Selling

Published: 10 February 2021

ID: G00734686

Analyst(s): Melissa Hilbert , Ilona Hansen , Mark Lewis , Adnan Zijadic


Buyers are driving the purchasing process, not sellers and this is a permanent shift. Application leaders supporting digital commerce and CRM sales technologies must champion a new modern sales technology stack to support long-term longevity and growth in this new era.

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