Gartner Information Technology Research

Can Software Products Generate and Qualify Their Own Leads to Drive Growth?

Published: 11 February 2021

ID: G00741284

Analyst(s): David Yockelson , Jeff Chamberlain

Summary

Product-led growth proponents assert that product-qualified leads are an alternative to marketing-qualified leads with the logic that product usage suggests buying intent. Product leaders should use PQLs as an addition to existing lead qualification metrics but not a replacement.

Table Of Contents

Overview

Introduction

Analysis

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