Gartner Information Technology Research

Cloud MSPs Should Market Directly to the Buyer’s Pain Points to Attract More Business

Published: 11 February 2021

ID: G00729291

Analyst(s): Scot MacLellan

Summary

The opportunity boom for public cloud managed services is being accompanied by a commensurate flood of competition. Product marketers at cloud MSPs need to target prospects struggling with process, organizational and project challenges, and better align their messaging with cloud adoption issues.

Table Of Contents

Overview

Introduction

Analysis

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