Gartner Research

A Practical Data and Analytics Strategy and Operating Model for Midsize Enterprises

Published: 16 February 2021

ID: G00743027

Analyst(s): Alan D. Duncan , Mike Rollings


CIOs in midsize enterprises need to prioritize data and analytics activities in support of tangible business outcomes. Gartner’s data and analytics strategy and operating model (DASOM) will help them develop a comprehensive, adaptive and agile strategy and model.

Table Of Contents


Strategic Planning Assumptions



Gartner Recommended Reading

Note 1: Examples of Data-Driven Vision

Note 2: D&A Strategy Documents

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