Gartner Research

Three Key Decisions to Prevent Your Voice of the Customer Strategy From Falling Into Disarray

Published: 16 February 2021

ID: G00740487

Analyst(s): Jim Davies

Summary

An enterprisewide VoC program can be a significant asset, but some are more successful than others. This research lays out the key strategic decisions that application leaders have to consider before starting to roll out a VoC program.

Table Of Contents

Overview

Introduction

Analysis

Gartner Recommended Reading

Note 1: VoC Strategy Does Not Have to Apply to All Customers and All Their Needs

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