Gartner Research

How to Operationalize Your VoC Program

Published: 16 February 2021

ID: G00740484

Analyst(s): Jim Davies

Summary

Voice of the customer as a discipline is growing in maturity, but the vast majority of organizations have yet to really operationalize their programs. To realize the benefits of providing a superior customer experience, application leaders must prepare for an operational approach to VoC.

Table Of Contents

Overview

Introduction

Analysis

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