Gartner Research

Design Strategically Aligned Seller Roles

Published: 17 February 2021

ID: G00743889

Analyst(s): Dave Egloff

Summary

Most CSOs fail to explicitly align sales roles to the sales organization’s key imperatives, enterprise objectives and customer buying tasks. This missed opportunity increases the risk of misaligned priorities, which often increases the costs of sales while lowering the potential for revenue growth.

Table Of Contents

Overview

Strategic Planning Assumption

Introduction

Analysis

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