Gartner Research

Build, Deploy and Manage a B2B Customer Advocacy Program That Works

Published: 17 February 2021

ID: G00739844

Analyst(s): Digital Performance Benchmarks Team


Few CMOs debate the value of customers who advocate on behalf of their brand. Yet most B2B organizations rely on outdated customer reference programs. To run a successful customer advocacy program, actively engage the right advocates and use advocacy-infused content to attract more customers.

Table Of Contents




Gartner Recommended Reading

Note 1: Drafting the Customer Consent Form

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