Gartner Research

Risk-Mitigated Innovation Tops Buying Criteria as Enterprises Continue to Adapt to COVID-19 Challenges

Published: 17 February 2021

ID: G00744966

Analyst(s): Hank Barnes

Summary

The sweeping impact of COVID-19 has forced most enterprises to explore new technologies, business models and ways of working. Product leaders should revisit strategies to address the top criteria driving buying efforts — those that help mitigate the risks of innovation.

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