Gartner Research

General Manager Insight: Triple Your Spend on Growth Production, and Enable RevOps to Grow Your New Business Units

Published: 17 February 2021

ID: G00740237

Analyst(s): Alastair Woolcock

Summary

Technology general managers can model new business units after startups by mimicking their approach to spend and process. Learn how startups triple their sales and marketing spend, and deploy a new RevOps model that will outgrow their peers and outperform on earnings.

Table Of Contents

Overview

Introduction

Analysis

Gartner Recommended Reading

Note 1: Alteryx, Mindbody and Unily Corporate Growth Details

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