Gartner Research

Retail Insight: The Product Leader’s Guide to Subscription Buyer Retention

Published: 22 February 2021

ID: G00732568

Analyst(s): Hanna Karki

Summary

Now more than ever, technology providers, their offerings and their contracts are subject to comprehensive scrutiny by retailers, even those who are satisfied with their current implementations. Product leaders need to constantly focus on retailers’ changing needs to retain their loyalty.

Table Of Contents

Overview

Analysis

Conclusion

Gartner Recommended Reading

Note 1. Vendor Considerations for New Technology Subscription

Note 2. Vendor Programs

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