Gartner Research

How to Balance Marketing Operations’ Dual Pursuit of Efficiency and Effectiveness

Published: 23 February 2021

ID: G00742126

Analyst(s): Anna Maria Virzi , Michael McCune

Summary

Marketing operations leaders often view every investment as one aimed to improve efficiency or effectiveness. But the same investment often has a different purpose for different leaders. Use this research to learn how the most advanced organizations balance these apparently competing priorities.

Table Of Contents

Overview

Survey Objective

Data Insights

Additional research contribution and review

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