Gartner Research

Balance Web and App for a Winning Mobile Marketing Strategy

Published: 24 February 2021

ID: G00739394

Analyst(s): Mike McGuire

Summary

Digital marketing leaders often think a native app is the best and only way to engage customers on mobile devices, ignoring the benefits of a mobile-optimized website. Use this research to frame a comprehensive mobile strategy that yields a connected experience across your mobile app and site.

Table Of Contents

Overview

Strategic Planning Assumption

Introduction

Analysis

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