Gartner Research

Listen Up: It’s Time to Add More Audio Into Your Content Marketing Mix

Published: 24 February 2021

ID: G00734151

Analyst(s): Lindsay McKinney , Carrie Cowan

Summary

Successful technology providers are producing a variety of content in different formats to stand out from the crowd. Product marketers should increase experimentation with audio-centric content and use podcasting to deliver unique insights that address buyer needs at key points in the buying cycle.

Table Of Contents

Overview

Introduction

Analysis

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