Gartner Research

Product Manager Insight: Act Now to Meet 2025 Market Expectations With a Continuously Improving Product

Published: 02 March 2021

ID: G00719871

Analyst(s): Scot MacLellan , Aapo Markkanen , Emil Berthelsen , Kevin Quinn , Matthew Flatley


Continuous delivery, an “as-a-service” delivery model, and the careful use of product data and its resultant insight will be key to being competitive through 2025. By applying the three levers of change together, product managers can create value that exceeds that of the sum of the parts.

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