Gartner Research

Market Guide for Social Marketing Management

Summary

Social marketing management tools continue to evolve and consolidate to support social marketing’s growing contribution across the customer journey. Digital marketing leaders can use Gartner’s Market Guide to navigate this dynamic category and explore the tools to best meet their needs.

Published: 08 March 2021

ID: G00730197

Analyst(s): Jay Wilson

Table Of Contents

Overview

Market Definition

Market Description

Market Direction

Market Analysis

Representative Vendors

Market Recommendations

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