Gartner Research

Gartner Guide to Sales Role Design

Summary

Effective sales role design can prevent a variety of sales force deployment issues, from excessive complexity to misaligned objectives. CSOs must regularly audit and challenge role designs to ensure seller priorities reflect the sales organization’s goals and the needs of buyers.

Published: 08 March 2021

ID: G00743912

Analyst(s): Dave Egloff

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Strategic Planning Assumption(s)

Analysis

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