Gartner Research

Enable Growth With Interactive Value Assessment Tools

Summary

Buyers rate interactive tools as the most helpful format in making the case to shortlist a vendor. Yet, these tools are not a standard deliverable in most product introductions. Product leaders need to enable buyers and sellers with tools that size and scope the business impact of their offerings.

Published: 08 March 2021

ID: G00736992

Analyst(s): Ron Burns David Yockelson Michele Buckley

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