Gartner Research

Supply Chain Brief: Are You Really Ready to Share Your Product’s Origin Story?

Summary

Supply chains hold valuable sustainability data that can be communicated to customers as product origin stories that can influence their buying decisions. CSCOs can leverage this research to identify governance, business partners and potential risks associated with telling product origin stories.

Published: 16 March 2021

ID: G00742839

Analyst(s): Sarah Watt Andrew Stevens

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