Gartner Research

How B2B and B2C Customers Engage With New Digital Experiences Across the Customer Journey

Summary

CMOs are prioritizing digital experience investments, yet most customers believe these experiences do not affect what they end up buying. Use this research to learn how B2B and B2C customers engage with new digital experiences to explore their needs and complete purchases.

Published: 17 March 2021

ID: G00746215

Analyst(s): Marketing Research Team

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