Gartner Research

Measuring Financial Empowerment Support to Drive Technology Investments

Summary

CIOs can learn how retail banking leaders measure and interpret the financial empowerment support that their customers receive. This metric is a key value driver that is strongly correlated to positive revenue and customer relationships, and should be linked to the bank’s technology strategy.

Published: 24 March 2021

ID: G00747360

Analyst(s): Nicole Sturgill Moutusi Sau

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