Gartner Research

Successful Partner Co-marketing Requires Greater Collaboration and Integration

Summary

Gartner research found that growth companies adopt closer collaboration with partners to drive successful co-marketing activities. To improve partner marketing programs, product marketers must engage with partner teams to encourage the inclusion of marketing in joint business planning activities.

Published: 24 March 2021

ID: G00740293

Analyst(s): Mark Paine

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