Gartner Research

Common Messaging Mistakes Tech CEOs Must Avoid

Summary

Buyers won’t consider technology and service providers who have confusing, contradictory or undifferentiated messaging. Tech CEOs of startup and emerging providers need to avoid common messaging mistakes and offer a clear, differentiated pathway to value to acquire customers.

Published: 26 March 2021

ID: G00731264

Analyst(s): Viharika Peddi Derry Finkeldey Neil McMurchy McKenzie Smith

Table Of Contents

Overview

Introduction

Analysis

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