Gartner Research

Communicate the Value and Differentiators of Your Pricing Strategy as a Tech CEO

Summary

IT buyers say that price is one of the top reasons to disqualify vendors, but tech CEOs often emphasize technical features instead of the value or differentiators of their pricing strategy. To maximize the effectiveness of their pricing strategy, tech CEOs must align their messaging.

Published: 06 April 2021

ID: G00740557

Analyst(s): Arthur Villa Jeff Chamberlain

Table Of Contents

Overview

Introduction

Analysis

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