Gartner Research

How Financial Service Marketers Can Best Position Personalization to Maximize Financial Empowerment

Summary

CMOs in B2C financial services struggle with their personalization efforts to heighten relevance and differentiate customer engagement. Use this research to design a more scalable personalization strategy that supports business needs and satisfies customers’ desire for financial empowerment.

Published: 06 April 2021

ID: G00742363

Analyst(s): Alex De Fursac Gash Ross Cosner

Table Of Contents

Overview

Introduction

Analysis

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