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Evaluate the effectiveness of your Communications function using objective, peer-based performance standards.
Published: 12 April 2021
Communications Research Team
What It Is
What You Get
Recommended by the Authors
The ability of marketing to form and nurture vital connections can make or break a brand’s success, especially in challenging times. Marketers must forge strong connections with their customers, business partners and employees.
Be ready for a comms budget planning season by benchmarking against peers and knowing trends in how comms leaders are allocating spend and FTEs.
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