Published: 15 April 2021
Organizations are under pressure to accurately anticipate the pace and scale of society’s postpandemic “grand reopening.” CMOs, and their companies, should use this infographic to gauge directional shifts in consumer thinking, behavior and spending.
About This Research
Gartner Consumer Community data indicates that people are most amenable to showing up and engaging in consumption when their criteria are met for health, vaccination status, and enforcement of mask wearing and distancing protocols in premises like stores, venues and travel hubs. Consumer sentiment and behavior are influenced by cultural norms and myriad personal factors. Organizations can estimate future participation based on pent-up demand, but actual consumption or engagement may not match those projections unless enterprise leaders plan strategically around consumer priorities.
The data in this infographic comes from the Gartner Consumer Community (8-12 March 2021, n = 255). While Gartner Consumer Community (n = 450) members resemble the U.S. general population, the data presented above is based on the responses of community members who chose to take each individual activity (sample sizes vary). Respondent samples for individual activities may not be representative of the general population and the data should only be used for directional insights.
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Consumer and Culture Insights Team