Gartner Research

Direct-to-Consumer Business Model Risk Mitigation, Part 2 — Go From Test and Learn to Sustainable D2C Profitability

Summary

CSCOs must adopt different profit expectations at each stage of the D2C journey. First, a break-even test-and-learn phase. Next, a growth focus, driven by enhanced CX offerings. In the final phase, scale and strategic clarity render D2C ripe for targeted investment and long-term profitability.

Published: 28 April 2021

ID: G00738337

Analyst(s): Simon Bailey Sanil Solanki

Table Of Contents

Overview

Strategic Planning Assumption

Introduction

Impacts and Recommendations

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