Gartner Research

Improve Buyer Engagement and Conversion by Adding Journey Context to Personas

Summary

Technology buyers want information from providers beyond just how offerings meet their needs and wants. Technology product marketers must capture the questions buyers need answered as part of buyer personas and apply them to a messaging and content strategy that inspires engagement and action.

Published: 05 May 2021

ID: G00740945

Analyst(s): Suzanne White

Table Of Contents

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Introduction

Analysis

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