Gartner Research

Gartner’s Hierarchy of Marketing Metrics for Tech CEOs

Summary

An abundance of marketing performance data is available to tech CEOs, but data alone does not deliver results. Tech CEOs should define the marketing metrics that will connect marketing strategy with measurable marketing performance and drive alignment to a common set of business goals.

Published: 05 May 2021

ID: G00743795

Analyst(s): Amy Jenkins

Table Of Contents

Overview

Introduction

Analysis

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