Gartner Research

What Is the Future of Advanced Messaging in CPaaS Solutions?

Summary

Enterprises are looking for richer messaging capabilities that enable them to engage more deeply with their customers, securely and at scale. CSP product leaders should expand their CPaaS advanced messaging options, AI and/or NLP, and advanced analytics to support richer conversations.

Published: 06 May 2021

ID: G00743560

Analyst(s): Lisa Unden-Farboud Daniel O'Connell

Table Of Contents

Overview

Strategic Planning Assumptions

Analysis

Background and Context

Gartner Recommended Reading

Note 1: Foundational SMS and A2P

Note 2: Example CPaaS Vendor Representation of Omnichannel Capabilities

Already a Gartner client?

Become a Client

This research is reserved for paying clients. Speak with a Gartner specialist to learn how you can access this research as a client, plus insights, advice and tools to help you achieve your goals.

Contact Information

All fields are required.

By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Gartner Tech Growth & Innovation Conference

Connect with the leading IT and business executives to get the latest insights on tech trends and drive product innovation for business growth and more.

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.