Enterprises are looking for richer messaging capabilities that enable them to engage more deeply with their customers, securely and at scale. CSP product leaders should expand their CPaaS advanced messaging options, AI and/or NLP, and advanced analytics to support richer conversations.
Strategic Planning Assumptions
Background and Context
Gartner Recommended Reading
Note 1: Foundational SMS and A2P
Note 2: Example CPaaS Vendor Representation of Omnichannel Capabilities