Gartner Research

How Digital Marketers Gain Buy-In for Holdout Tests

Summary

Holdout tests allow digital marketing leaders to cost-effectively test a new marketing initiative before rolling it out to a wider audience. Gain buy-in from key executive stakeholders by clarifying how holdout testing works, how it’s measured and how it contributes to your company’s bottom line.

Published: 06 May 2021

ID: G00726104

Analyst(s): Joseph Enever

Table Of Contents

Overview

Introduction

Analysis

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