Gartner Research

Best Practices in Communications Measurement Reporting

Summary

Most Communications teams are putting a great deal of effort into measurement reporting and not reaping the benefits of their investment. “Data dumps” for the wrong audiences, at the wrong times, are the problem. Communications leaders seeking to improve the ROI of their reporting should start here.

Published: 11 May 2021

ID: G00745126

Analyst(s): Jennifer Sigler

Table Of Contents

Overview

Introduction

Analysis

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