Gartner Research

IT Services Providers: How to Identify and Triage High-Risk Renewals in Your Customer Base

Summary

Buyers with declining revenues are over 10 times more likely to plan to decrease their IT services spending in 2021 than those who expect revenues to grow. Offering marketers need to mitigate total renewal risk by targeting high-risk accounts with messaging that addresses their specific concerns.

Published: 11 May 2021

ID: G00740399

Analyst(s): Brendan Williams Chrissy Healey Dean Blackmore

Table Of Contents

Overview

Analysis

Gartner Recommended Reading

Note 1: The Decreasing-Revenue Retention Risk Will Persist During a K-Shaped Recovery

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