Gartner Research

How to Measure Account-Based Marketing Success

Summary

Demonstrating account-based marketing success requires digital marketing leaders in B2B organizations to prioritize different metrics than those applied to traditional demand generation programs. Use this research to understand which metrics to track and what results to expect.

Published: 12 May 2021

ID: G00739842

Analyst(s): Joseph Enever

Table Of Contents

Overview

Strategic Planning Assumption

Introduction

Analysis

Gartner Recommended Reading

Note 1: Engagio’s Engagement Minutes Metric

Note 2: Marketing-Qualified Accounts

Note 3: Sample Calculation for Reach

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