Gartner Research

How to Communicate the Value of Your Data Management Product to Both Business & IT


Two categories of data management vendors — those who sell to IT and those who cater to the business — are emerging. Product managers of data management tool vendors risk failure to convert prospects into paying customers unless they target business and IT collaboration points to communicate value.

Published: 14 May 2021

ID: G00744072

Analyst(s): Sharat Menon Alan Dayley

Table Of Contents




Gartner Recommended Reading

Note 1: D&A COE and Communities Are Centralized and Shared Between Business and IT

Note 2: D&A COE and Communities Will Be Present in a Majority of Organizations Through 2021

Note 3: Common Data Management Services Provided by D&A COEs

Note 4: Data Management Roles

Note 5: The Data Management Functions Usually Report to the CIO

Note 6: IT-Led D&A and Business-Led D&A Have Different Priorities

Note 7: Gartner Client Call Volume Trends on the Topic of DataOps

Note 8: Barriers to Moving D&A Projects Into Production

Note 9: Most Organizations Track How Their D&A Investment Has Helped in Achieving Organizational Goals

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