Gartner Research

Line of Business Survey: Insurance Buyer Behavior

Summary

Significant changes in 2021 demonstrate how, in the wake of COVID-19 and the uncertainty that it has caused, LOB leaders aim to make investments that will give them greater confidence. Product leaders should look for ways to drive guidance in their insurance GTM strategy and their offerings.

Published: 17 May 2021

ID: G00746651

Analyst(s): Rajesh Narayan

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