Gartner Research

CSP Product Leader Insight: Leverage OTT Content and Services for Consumer Loyalty and Growth

Summary

Although over-the-top players are building direct relationships with consumers, communications service providers have strong ties with their consumer clients. Product leaders with CSPs in charge of consumer offerings should partner with OTT players to drive more business through their channels.

Published: 02 June 2021

ID: G00746282

Analyst(s): Anshul Gupta Stephanie Baghdassarian

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Analysis

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