Gartner Research

Quick Answer: How Can I Use Personalization Most Effectively in Digital Commerce?

Summary

Application leaders responsible for digital commerce can greatly improve the organization’s commerce results by personalizing customers’ digital experiences. This research will help application leaders understand what personalization is and how to apply it in digital commerce.

Published: 08 June 2021

ID: G00742811

Analyst(s): Penny Gillespie

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