Gartner Research

Innovation Insight for Applying ‘Catalyst’ Buyer Cluster Analysis to Go-to-Market Strategies

Summary

Enterprises in the “Catalyst” Enterprise Technology Adoption Marketing Cluster approach are flexible and dynamic, react quickly to changing circumstances, and are the best candidate for true innovation. Product leaders must understand Catalysts’ behavior to improve engagement with these enterprises.

Published: 09 June 2021

ID: G00751717

Analyst(s): Christy Ferguson Hank Barnes

Table Of Contents

Overview

Introduction

Description

Benefits and Uses

Risks

Recommendations

Gartner Recommended Reading

Note 1: Growth Company

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