Gartner Research

Market Guide for Social Analytics Applications

Summary

Data and analytics leaders need to find the right social analytics solution for their organizations, due to the maturity and lack of differentiation among vendors. Use this research to evaluate tools that provide market research, detect customer service issues and gain competitive intelligence.

Published: 23 June 2021

ID: G00719271

Analyst(s): Melissa Davis David Norrie

Table Of Contents

Overview

Market Definition

Market Description

Market Direction

Market Analysis

Representative Vendors

Market Recommendations

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