Gartner Research

What Drives Key Accounts to Become Your Strategic Partner

Summary

Despite dedicated resources and premium services, suppliers report that their key accounts often treat the relationship as transactional. Chief sales officers should review these insights from a survey of 443 B2B key customers to identify what drives customer willingness to partner with suppliers.

Published: 24 June 2021

ID: G00750094

Analyst(s): Sales Research Team

Table Of Contents

Data Snapshot

Data Insights

What You Need to Do

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