Gartner Research

Maverick* Research: How Product Management Drives the Demise of Digital Giants in Three Acts

Summary

Relentless polarization presents a severe crisis for the Ozymandian digital giants that hubristically hold up the world’s digital economy. To escape the wrong side of history, product managers must stop putting the customer before society.

Published: 28 June 2021

ID: G00747087

Analyst(s): Barika Pace Aapo Markkanen

Table Of Contents

Overview

Strategic Planning Assumptions

Maverick Research

Analysis

Gartner Recommended Reading

Note 1 Roots of the Word “Maverick”

Note 2: Digital Giants

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